Actionable Marketing Podcast

How can a startup's revenue double in six months? By creating content that's authentic and based on personal experience. Authenticity isn’t just a marketing buzzword.  Today’s guest is Jason Quey from Growth Ramp. He provides guidance on how to infuse authenticity into content marketing because it’s easier said than done. Some of the highlights of the show include: Mission: Assist 1,000 entrepreneurs go from idea to scale to get 1,000 customers What is authenticity in marketing? Advertising equals salesmanship times print Cite own experience or duplicate others’ research by borrowing credibility What is your value proposition? Unique selling proposition? Problems and Solutions: Talk to customers to understand outcomes to achieve Brand Messaging: Customers talk about the same problem using different words Experience: Bring own ideas, values, and language that others easily understand Teardown Analysis: Create content authenticate to you that’s valuable to others Prioritize content creation for buyer types (mo