Actionable Marketing Podcast

How can you grow your marketing career with just a few years of experience? Through the power of personal branding. But you better get started now—just ask an accomplished and successful 24-year-old entrepreneur from down under. Today’s guest is Lachlan Kirkwood, a digital marketing and conversions specialist who established ClickThrough, a startup that connects marketing talent with some of the biggest brands in the world. Some of the highlights of the show include: Personal Branding: Why it matters for marketers to add value Sole Intention: Build blog to practice digital marketing skills, not to build business Personal Brand Portfolio: Know, engage, leverage audience to iterate content Personal Brand Benefits: Agencies serve as source to attract new clients Distribution Channel: Personal branding and team members remain active How to get started on personal branding? Start small and set low expectations Biggest Barriers: Being a perfectionist and fear that your opinions aren’t valuable Highs and Lows: Pers