Actionable Marketing Podcast

Collaborative ideation isn't always easy because everyone has ideas and opinions. You can’t execute every idea all the time, but need to narrow the list and make sure input is heard and time is respected. So, how do you filter and service only the best ones? Today’s guest is Sean Ironside, global brand director for EGYM. He describes how to develop a sound process when creativity and ideation are at odds. It just needs to be consistent to workout for everyone and everywhere. Some of the highlights of the show include: EGYM: Global provider of fitness hardware and software Responsibilities: Coordinate branding efforts across departments, teams, offices Ideation Process: Creative, collaborative, and effective consistently Replicate Remote Process: Successful solution⁠—no matter the size Disconnected Differences: Process/platform meets maturity, needs, and culture Step-by-Step: Create or modify existing idea Identify subject matter experts (SMEs) Identify group to ideate Share knowledge of past and future poss