Actionable Marketing Podcast

Good content with bad design equals bad content. Good design can be expensive and hard to scale, but the value of quality graphic design can’t be overstated.  Today’s guest is Russ Perry from Design Pickle, a flat-rate creative services platform. What’s the catch? Never pay more than a monthly subscription. Get help with your branding and design without breaking the bank, or settling for below-average work. Some of the highlights of the show include: Scale investment by allocating design resources without cutting corners Challenges: Find good talent, attract customers, take competitive advantage Brand: More than just a logo; communicate through visuals and creativity Mistakes and Excuses: No time, money, or understanding of good vs. bad design When design needs outpace resources: Narrow niche, segment needs, and select specialists Trolls: Trigger reversal by providing help and proving your value to haters Create/Update: Communicate confidence to reflect niche, audience, and value FreshStock: Stock asset libr