Actionable Marketing Podcast

How can businesses and marketers adapt to rapidly changing circumstances, such as COVID-19? Seek reassurance and practical advice to move forward when there’s no clear end in sight. Not only survive, but thrive.   Today’s guest is David Schneider, CEO of Shortlist.io, a digital marketing agency. David understands how to handle challenges that affect businesses, marketers, and clients.    Some of the highlights of the show include: Challenges: Budget cuts, resource constraints, adjusting KPIs, building network Networking Concept: Recognize importance of recession-proof buffer for career Human Connection: Reach out to others and acknowledge/recognize importance Cultivate Relationships: Who do you admire/follow on social media channels? Natural Ice Breaker: Start a conversation by checking in; still happy and healthy? Marketing Copy and Conversion: Pivot messaging away from content cliches Growth: Despite less money and resources, work more efficiently and effectively   Links: David Schneider on LinkedIn Shor