Actionable Marketing Podcast

It may be a cliche, but it remains true that nothing is certain for business right now and in the future due to the COVID-19 pandemic. Brand building is a long-term sport with no finish line. Today’s guest is David Lemley, a brand strategist with Retail Voodoo. He has worked with beloved brands, including Starbucks, REI, and KIND. David describes what steps to take to future-proof business and brands to thrive and survive for sustained success.   Some of the highlights of the show include: Branding’s Value: More than a logo—develop a truly authentic brand built to last Past Background: Branding used to be all about making marks and doing things Present and Future Branding: Promises you make, keep, and feel New Things: Help food, beverage, wellness, and fitness brands win market share Future-proof Brand: Plan to survive and thrive during unforeseen circumstances Consequences: Loss of market share and impacts partner/customer relationships Essential Component: Data and research from brightest minds erodes res