Actionable Marketing Podcast

Does adding new martech tools always tackle problems and challenges for marketers? What matters most is finding the best technology solutions to solve the right problems at the right times for you, your team, and your organization. Today’s guest is Sean Doyle, co-founder, principal, and director of strategy at FitzMartin. Sean applies the science of behavior change to the art of sales and marketing. Rather than only choosing to make decisions based on thoughts and emotions, choose to use the power of data.   Some of the highlights of the show include: Reason Behind Sean’s Book: Change how B2B marketers are respected or not FitzMartin: Modern marketing/sales that demonstrates ability to provide products Point of View: Comes from behavioral science—how people change Changing for Good: Book on transtheoretical theory of behavioral science Firings/Failures: Focus framework on capital and commitment to measurement Martech: Why it continues to expand? Measurable and customer-focused Vanity Metrics: Meaningful when