Actionable Marketing Podcast

Is a picture still worth a 1,000 words? What about videos? Any business or organization can use the power of video content to build its brand and promote its products. However, it’s not always cheap to do or get it right to make a difference. Today’s guest is Doug Scott from Tectonic. He describes how nonprofits with small budgets, but big aspirations, maximize their impact with video marketing.   Some of the highlights of the show include: Film School Dropout: Doug’s dream to make movies wasn’t his reality Newfound Desire: Passion for storytelling led to helping nonprofits Why Video? Efficient, engaging, and preferred form of communication Challenges: Level of clarity to quantify cost for return on investment SMART Goals: Specific, Measurable, Actionable, Relevant, and Time-bound SMART Metrics: Benchmarking, baseline, and big strategic objectives Mindset Shift: Video versus any content created based on outcome, not output Change Management: Provide data, demonstrate impact, and make progress Ethics: Offer m