Actionable Marketing Podcast

Data problems are probably lurking somewhere inside of your marketing stack. Don’t freak out, just yet. Most analytics packages and marketing software services that deal with data have some gaps or inaccuracies. Today’s guest is Dan McGaw, CEO and founder of McGaw.io, a marketing technology and marketing analytics consulting company. Dan talks about how to make better marketing decisions—identify and fix deeper issues to avoid data disasters. He explains everything you need to know to keep your data clean and metrics moving.   Some of the highlights of the show include: Why is data cleanliness important? Analytics + Bad Data = Bad Decisions Directional: Data is not meant to be perfect, the goal is to grow and take action Data Spectrums: Everybody has unreliable data—how bad is it? Marketing Stacks: Different problems stem from data issues Taxonomy: Common problem is not having consistent or connecting names Be Intentional: Set up and configure marketing tech, or set yourself up for failure Audit: You know th