Actionable Marketing Podcast

Why are marketers good at content production, but not so great at content distribution? They are judged based on how much work they get done, rather than the actual results that they produce. Also, content promotion with traditional channels is harder to do. Today’s guest is Jonathan Gandolf from The Juice. He talks about a better way for content marketers to produce and distribute value. Curation is actually more powerful than creation.   Some of the highlights of the show include: The Juice: A startup that aspires to be the Spotify of B2B content Beta Program: Marketers distribute curated content and consumers discover it Content Distribution: Same channels, same audience equals diminishing returns Keyword Salad: Who are we creating content for? Algorithms or humans? Talk to Consumers: Understand why quality content is not producing returns The Right Content: Prospects want solutions to problems, not more content B2B Buyer’s Journey: Map out funnel and map content to it Down the Drain: 59% content isn’t re