Actionable Marketing Podcast

CoSchedule started as an editorial calendar WordPress plugin created by an agency that co-founders, Garrett Moon and Justin Walsh, ran called Todaymade. Since then, CoSchedule has grown. Not only has the core content calendar gone through a lot of changes, but so has the company. Today’s guest is Nathan Ellering, Head of Marketing at CoSchedule, which now offers multiple different product lines under one brand name. Nathan explains how CoSchedule made pivots and tackled some risks and challenges. His advice will help you navigate from being one company that makes one product and expand to one company that makes four products.   Some of the highlights of the show include: Product Positioning: How to funnel people in and say the right things Marketing Automation: Where to build out those funnels and nurture people Marketing Design: Make sure everything published is visually built and modern Customer Service: Incorporate customer service much more with marketing History of CoSchedule: How core marketing calenda