Actionable Marketing Podcast

Too often, content marketing strategies follow one of two paths: Keyword driven or driven based on what the writer thinks makes an interesting topic. The path to success is somewhere in between those two strategies. Today’s guest is Brad Smith from Wordable, Codeless, and uSERP. He talks about how to create data-backed and ROI-driven content strategies that blend both approaches for maximum results.    Some of the highlights of the show include: Problems: Search Engine Results Pages (SERPs) are incredibly competitive Affiliate Space: 70% of revenue comes from two or three keywords Temporary Approach: Create great content to find an audience Referral Traffic: Completely relying on what other people find interesting Ads: Companies turn to other channels that are less profitable, more competitive Game Plan: What components/expectations will move content and keywords? Marketers don’t need more or better ideas—but test and execute them better Decision-Making Process: Do it or be grounded in reality to produce bes