Actionable Marketing Podcast

How ethical is your marketing practice? Imagine describing your job to your best non-marketing friend. What’s your response if they think your work is ethically gray or morally suspect? Today’s guest is Robin Cangie from The Empowered Freelancer. Robin talks about how to do work that’s radically effective and ethical, where marketers avoid ethical shortcuts by focusing on work that is genuinely helpful for leads, prospects, and customers.    Some of the highlights of the show include: The Empowered Freelancer: Real, raw talk about being self-employed Radically Ethical Marketing: Honesty, transparency, and genuine helpfulness What isn’t radically ethical? Retargeting ads without permission from customers Copy designed to deceive rather than inform Goal is to get users to convert rather than help them see product value Why should marketers choose tactics or structure strategy? Right thing to do Quit or speak up? Figure out your threshold, values, and what you can do What is a smart way to do good and better