Actionable Marketing Podcast

Data and thought leadership are two things that work better together, especially in public relations and content marketing. Today’s guest is Amy Littleton, Executive Vice President of Public Relations and Content at KemperLesnik. Amy talks about how to make thought leadership more accurate and authoritative to land massive PR wins. She knows what it takes to use data-backed insights to tell stories that earn media attention.   Some of the highlights of the show include: Thought Leadership: Common reasons it fails and doesn’t produce results Good and Bad News: Search for and find information that is right, not wrong Authenticity and Credibility: Marketing agenda vs. thoughtful data-driven advisory Proof Points: Always better to have examples and information you need to know Research Resources: Surveys are simple to complex and everything in between Content Length: Consumed on multiple channels, equipment, and platforms Curiosity: Gives info to get customers to care, explore new things, drive results Inputs In