Actionable Marketing Podcast

Diversity, equity, and inclusion, or the ‘DEI’ initiatives, have received increased attention for a wide variety of reasons. How and why should marketing leaders and teams implement effective DEI programs and strategies? The consequences for not understanding what DEI means does matter. Today’s guest is Jimi Vaughn, a DEI consultant and expert. He talks about making a case for DEI by aiming for both the head and the heart of organizations’ decision makers and internal stakeholders.   Some of the highlights of the show include: DEI: Diversity is state of things; Equity is fair treatment; Inclusion is belonging DEI Strategy: Communication and connecting with audience about business Bottom Line: Understand the $3.9-trillion buying power of minority groups Dismissing DEI: Incorrect belief of discrimination, exclusion is hatred, intention Default Assumption: Everyone’s norm is the same or close enough to yours Reality: We’re more alike than different, but we still have significant differences Decisions: Embrace,