Actionable Marketing Podcast

Are you frustrated being on an in-house marketing team working with external agencies? And vice versa? Client and agency relationships can turn sour for several different reasons, such as unreasonable expectations, misaligned objectives, overselling capabilities, or poor communication of needs. Today’s guest is Tyler Elliston, founder of Right Side Up. Tyler talks about how his company is structured to set up client relationships for mutual success using basic philosophical and strategic approaches. Actual measures and practical guidance can prevent and avoid problems from starting in the first place.    Some of the highlights of the show include: Right Side Up: What goes wrong and what should be done Both Sides: Tyler was a marketer and one of those difficult clients to work with Differentiators: Pricing, in-house staffing support, and indexing individual talent Wrong Workarounds: Use agencies as transactional vendors, hire/fire managers Control and Commitment: Lack of ownership mentality and product/market