Actionable Marketing Podcast

Traditional public relations (PR) is still one of the most powerful and cost-effective tactics that brands use to get attention and build a business. It may not be the latest and greatest shiny object to chase after, but it is a proven and time-tested option. Today’s guest is Megan Bennett, CEO of Light Years Ahead. She focuses on managing clients and exceeding their expectations. Megan has helped all kinds of clients get press coverage and measure effectiveness connected to sales and revenue.   Some of the highlights of the show include: Why do PR and media relations still matter? Best bang for marketing buck Why should you invest in such tactics? Puts product, brand, message into media Challenges: Self-promoting companies and cutting through competition clutter Affiliate Program: Incentivize the media to cover your brand, make a commission How do you find writers/editors who care? Stay in touch and stay current PR Promise: Megan can't guarantee ROI, but can guarantee brand awareness Case Study: How KC Catt