Actionable Marketing Podcast

Brands are churning out more content now than ever before. Even though companies are paying more money to create more content to compete in a more crowded space, sometimes content falls flat and does not perform. The content doesn’t build business or drive results, rankings, or traffic. Is it time to prioritize quality over quantity? Today’s guest is Gaetano DiNardi from Nextiva, a Voice over Internet Protocol (VoIP) software company. Gaetano talks about what can go wrong from publishing too much content without a strategy. He discusses how to balance content quality with content quantity based on personal and professional experience.   Some of the highlights of the show include: Marketing Mistakes: Brands can’t buy ads to become a famous brand Common Content Problems: Companies don’t think about distribution Lacks subject matter expertise and authoritativeness Compounding Effects: Time, money, and effort spent on quantity over quality Content Cleanup: Audit current content to create new optimized, qualit