Actionable Marketing Podcast

Old school press releases never get much hype. Usually, they are not interesting to write or read. Smart marketers and PR professionals know that well-written press releases are crucial to land press coverage and influencer relationships that build brand awareness and establish companies as the authority in their niche. Today’s guest is Mickie Kennedy from eReleases, a press release distribution company. Mickie discusses how to get press releases right to get coverage from even the biggest media outlets.   Some of the highlights of the show include: Why have press releases as part of a successful marketing strategy? Leverage Strategic/Smart: Craft your news/announcements to do well with press releases Same Message: Safe press releases or contrarian quotes are reasons for failure Justify Expense: Press releases take time and money to reach their full potential People respond to surveys/polls; include odd questions to be picked up by press Newsworthy Criteria: When’s the right time to write and send a press re