Actionable Marketing Podcast

Audience growth - whether in the context of social media followers, email list, podcast listeners, or YouTube subscribers - whatever the case may be, it's easy to believe that more is always better. Today’s guest is Matt Johnson, author of MicroFamous: Become Famously Influential to the Right People. Also, Matt is the founder of a podcast PR agency, Pursuing Results, and host of the MicroFamous podcast. He talks about how to be micro-famous with the right people and learn to grow as an influencer within a given niche.   Some of the highlights of the show include: MicroFamous: Be famously influential, but not to everyone, just the right people Focused Approach: Reorient strategy to grow smaller but better following Benefits: Expect to drive better results by attracting just the right people What People Want: To working with the #1 name that solve their problems Who’s the right person? Until you know, you don't know what content to create Audiences want clarity and focus; put content into the world without sho