Actionable Marketing Podcast

Marketers understand the value of search engine optimization (SEO), but they need to clearly communicate why it matters to get buy-in from executives, stakeholders, and clients. Today’s guest is Eli Schwartz, a consultant and growth advisor. Also, he is the author of Product-Led SEO, a new book that describes how to communicate the value of SEO and think strategically and philosophically about SEO to be successful.   Some of the highlights of the show include: What motivated Eli to write the book? Explain to leaders how to do SEO sensibly Sweet Spot: Start SEO when spending at least $1-2 million on paid marketing Disparity: How much is your company spending on paid marketing versus SEO? Big Problem: SEO blackboxes things and mystifies it intentionally with metrics Metrics vs. Outcomes: SEO is about speaking the same language, not keywords Big Budget: Put money in to produce content, create product, and make a profit Big Consequence: Prioritize SEO or continue to fall behind business competitors SEO Do’s and