Actionable Marketing Podcast

AMP 248: Leveraging the Power of Content Partnerships to Launch a New Business With Brett McGrath From The Juice

Informações:

Synopsis

Do you create great content for an awesome business but still find it challenging to be found on the internet? Building relationships with the right partners can build your audience by getting in front of the audiences of others. Today’s guest is Brett McGrath, Vice President of Marketing at The Juice, a content distribution platform for B2B content. It’s like Spotify, but for business content. Brett shares how to develop content partnerships to launch ambitious new companies.   Some of the highlights of the show include: Content Collaboration: Takes time and effort to work the correct way Priority #1: Meet people and have conversations with them Learn Two Things: If marketing messages resonate, what’s on marketers’ minds Podcast: Having a show helps build partnerships and talk about passion projects Mutual Benefits: Build relationships to create, present, share, and add value Mindset and Philosophy: Launch product and company with people Biggest Win: Streamlining content process to create content with socia