Actionable Marketing Podcast

What does email automation look like, how does it work, and what are its benefits? Discover how to grow, scale, and mature by owning and not making the same mistakes. Today’s guest is Jeremiah Utecht, Lead on Marketing Automation and Business Intelligence at CoSchedule. He takes the mystery out of marketing automation and makes it work.   Some of the highlights of the show include: Jeremiah’s Role: Build, maintain, and refine CoSchedule’s email marketing CoSchedule’s Mission: Send the right email to the right person at the right time Happy Anniversary! Marketing automation message triggered by attribute/context Marketing Automation Internally: Means most relevant content at relevant time Successful Multi-Channels: Website customization and email for CoSchedule Clever or sophisticated? Trial-and-error process for practices/platforms that work Automation Attributes: Anything is possible with simple and flexible forms Oops! Emails: Marketing automation at scale is an incredibly unforgiving practice Communicatio