Actionable Marketing Podcast

Chief marketing officers (CMOs) typically only stay with a company for only 24-25 months. That type of turnover at the top level of marketing departments is not good for marketers in leadership roles or with leadership aspirations.   Today’s guest is Mark Donnigan, a marketing consultant. He talks about why CMOs need to think more like business strategists to better connect where marketing fits into the big picture within your organization rather than thinking about marketing as a set of tactics that are separate from what the rest of the business is doing.   Some of the highlights of the show include: Why marketing leaders need to understand the business objectives Gartner: Average buyer over 50% through buying journey before making contact MBA Playbook: Where CMOs go wrong by following a concrete buying cycle Solution: Spend time with CEO to connect with company’s strategy and revenue Attribution: Avoid ROI issues by shifting from cost center to revenue perspective Pitfalls: When marketing leaders focus mo