Actionable Marketing Podcast

It’s smart to organize content when you have a core piece of pillar content linked to several smaller pieces covering sub-topics around your main topic. Also, it’s about knowing what to include in a topic cluster and how to organize information within a hub-and-spoke content model. Today’s guest is Skyler Reeves from Ardent Growth, a content intelligence consultancy. Building out topic clusters can be expensive, especially when mistakes are made. How much time and resources does it take to produce multiple pieces to make something like the hub-and-spoke model work the first time around?   Some of the highlights of the show include: How to use content intelligence to create better topic clusters Content Intelligence: Intersection between content strategy, business intelligence Marketers should care about topic modeling when building topic clusters Tedious Topic Process: Takes time if marketers don’t start with parent keywords Content Value: Where should marketers prioritize things to get the most value? Budge