Cult Of Startup Podcast

In today’s podcast, we have with us, special guest Austin Craig. Austin got his start in YouTube by acting in a video for the brand Orabrush, which makes a special tongue cleaner that rids your mouth of bad breath. From this one YouTube video Austin has had opportunities to work with numerous brands and has helped them sell millions worth in product. We conclude the interview talking about his production company & how it has been recently hired by Brigham Young University to produce a series all about creatives. We cover the following topics: What was it like when YouTube first released the ability to pay for advertisements? How can a company adapt to stay relevant with evolving social media platforms? Why you should consider the specific strengths and weaknesses of a platform before producing content on it? Why content is KING, but distribution is QUEEN? How to choose wisely team members and co-founders? And my personal favorite takeaway which was a formula to use when you want to win people’s attentio