Cult Of Startup Podcast

Baird Hall is the Co-Founder of Wavve, a platform based out of Charleston, South Carolina. Having launched in 2016, Wavve helps podcasters, musicians, radio show hosts, and various other content creators easily turn audio clips into social video content -- whether it be on Facebook, Twitter, Instagram, or wherever else.   Wavve – a platform created by two people who met a mere 2 years ago and have successfully grown their company to help a plethora of users since – also provides multiple video templates and cards to help creators add animation and text prior to sharing their final product on social media. Combining audio and visual elements, Wavve introduces an entirely fresh approach for content creation.   Some Questions I Ask Baird: What about the business model of your company wasn’t quite right before it was rebranded as “Wavve”? [6:10] What’s involved in running a marketing test? [11:50] When you first set up a marketing test, what data were you using? [13:01] Where do customers commonly find you when