Cult Of Startup Podcast

Erik Huberman is the Founder & CEO of Hawke Media, a full-service outsourced CMO based in Santa Monica, CA that launched in 2014 and has been valued at $60 million. In just 3 years, Hawke Media has grown from 7 to over 120 employees and has serviced 400+ brands.   Prior to Hawke Media, Erik founded, grew and sold Swag of the Month and grew Ellie.com’s sales to $1 million in four months. Erik is the recipient of numerous honors and awards including Forbes “30Under30”, Inc Magazine’s “Top 25 Marketing Influencers”, Influencive's "Top Influencive Influencers of 2017". Erik is a regular contributor to major media publications like Forbes, Entrepreneur, and Business Insider, and is proud to have and recently joined XPRIZE as their key marketing advisor.   Some Questions I Ask Erik: What is Hawke Media? 1:50 What about the traditional marketing agency model is broken? 2:26 How is Hawke Media's business model different from the competition? 4:50 Where did the concept of an “outsourced CMO” come from? 5:38 How d