Morgan & Westfield - Deal Talk

When was the last time you told a story? Can you spin a good yarn? I'm not talking about a bedtime story or a clever anecdote, but an honest to goodness true story about yourself, about your business. The reason I bring this up is because my guest on this edition on Deal Talk believes it's important for you to communicate your story, particularly when you're positioning your business for sale, whether that's ten months from now, ten years from now, or further down the line. His name is John Chang and he's CEO or a Chief Pilot as he calls himself at Bush Pilot Marketing in Los Angeles.