Inspired School Marketers Sparkcast

Mike Connor is President of Connor Associates Strategic Services and co-author of the NAIS book, Marketing Independent Schools in the 21st Century.  His latest e-Book, Pulling in the Same Direction, emphasizes everyone’s role in recruitment, retention, and fundraising. Earlier in his 30+ year career, Mike worked in nearly every position at independent K-12 schools. Connor Associates stakes its value on its experience with providing comprehensive services, including ensuring proof of ROI through Image Audits, Enrollment Feasibility Studies, Five-year enrollment Forecasts, Business Office Evaluations and Plans, and Strategic Marketing Plans. Connor Associates’ newest offering, administrative search, uses a unique approach to finding, training, and keeping the best people on your leadership team. After serving not-for-profit organizations for over 40 years Thom Greenlaw founded Creative Independents (CI) in 2012. CI serves not-for-profit schools, colleges, and other education-focused institutions finding creativ