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Episode 4 of the Basic Business Thinking Podcast, Success in Strong & Weak Markets In this episode we talk about: (01:40) Historical economic swings of the past decade (02:10) 1987 - Black Monday (04:08) What Pasquale did to assure his clients through an economic crisis (05:24) What happened after the crisis happened to rebound quickly (08:30) Early 90's - Roaring 90's (11:04) 1994 a balanced budget that changes the economic dynamic (12:14) 2000's - Y2K - 9/11 - Housing Boom (13:48) How Y2K effected a collapse (16:05) How we grew and fell throughout 2004 - 2009 (22:06) The single most significant factor that leads our growing bull market (29:32) Strategic fundamentals, what we know about business strategy as a result of the cycle analysis (31:34) How you can actually increase quality as you cut unnecessary costs in your business. (34:42) How to grow your client database with trustworthy clients (36:58 ) The goal of a sales pitch during a bull market or bear market (39:07) Basic Business Tactics during a