Saas Insider

What are the biggest mistakes that SaaS companies make? What is Account Based Marketing and is it right for your SaaS business? Should Martech and Customer Service Tech expect a massive shake out? Today Shira chats with Jay Baer, the President of Convince & Convert, about investing in SaaS, the future of Martech, and what SaaS companies need to concentrate on to be successful. About Jay Baer · Digital marketing and online customer service are broken, and Jay Baer brings the repair kit. Jay has created five multi-million dollar companies, and was recently inducted into the Word of Mouth Marketing Hall of Fame. · He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to gain an unfair competitive advantage. · A New York Times best-selling author of five books, Jay is also the host of the acclaimed Social Pros podcast. He’s also an avid tequila collector, and a certified barbecue judge. Key Take