Saas Insider

068: Venkat Nagaswamy on Lifelong Learning and Account Based Marketing

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Synopsis

How does learning affect the kind of leader you are? What is the most important skill you need to have to efficiently learn? What is Account-Based Marketing? The host Shira Abel and Venkat Nagaswamy share their thoughts on learning, ABM, and converting leads into customers. About Venkat Nagaswamy • As co-founder and CEO of MarianaIQ, Venkat Nagaswamy brings a long and diverse background in high technology to bear on applying artificial intelligence and Deep Learning to help marketers make account-based marketing (ABM) an at-scale reality. • "Big Kat," as he was nicknamed by friends and colleagues, has led teams in creating analytics, technology and business development solutions at McKinsey, Juniper Networks and GE Plastics, among others. He's worked in enterprise and digital consumer hardware, SaaS, corporate and business unit strategy, market entry strategy, product development, marketing planning and more, allowing him to understand martech challenges from both the CTO and CMO's point of view. • A proud g