Saas Insider

What is at the very foundation of any brand? What is a marketing system? Where does research come into play? Shira Abel and Elizabeth Harr talk about strategy, A/B testing, branding for professional service firms and more.  About Elizabeth Harr • Liz is an accomplished entrepreneur and experienced executive specializing in brand management for successful business growth.  • Prior to joining Hinge, Liz co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management.  • She has worked with clients in the for-profit, non-profit, and government sectors, helping them map out growth plans using technology adoption and now leads Hinge's practice that focuses on branding and marketing strategies for technology services firms. 

 • She has co-authored several Hinge research books and reports, including two of their more recent books, The Visible Expert and Inside the Buyer’s Brain. Key Takeaways: • Build a ma