Saas Insider

How can you run a marketing department with 2 people and satisfy a sales team of 50? What are the 3 marketing categories you should know about? What goes into a Competitive Battlecard? In this week’s episode of SaaS Insider, Adam Stein, the founder of APS Marketing, and the host Shira Abel discuss product marketing, solving problems for customers, and getting a sales team to buy in. About Adam Stein • APS Marketing and Adam’s marketing leadership of more than 20 years both center on building underlying differentiated product messaging strategy, hands-on writing, and program development. These three ingredients scale category development and high performance content syndication. He’s undertaken marketing strategy and programs that strategically develop and deliver revenue at growth firms fortunate to expand into category leaders including MobileIron, Broadcom (Epigram), Cisco, Fortinet and Juniper. He helped build many of these award-winning marketing teams from day one by partnering with leading VCs includin