Saas Insider

092: Ferdinand Goetzen on Growth Marketing and Experimentation

Informações:

Synopsis

What is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between performance marketing and experimentation? How to make the most out of your experimentation?  About Ferdinand Goetzen  Ferdinand Goetzen is the head of growth at Recruitee, which provides companies with an all in one tool for managing and streamlining their entire recruitment process. It is one of the fastest growing SaaS startups in the Netherlands and has the goal of expanding to the entire European continent. Ferdinand has been working in various forms of marketing and growth for almost a decade and is an expert in full-funnel marketing and growth experimentation. He began marketing at the age of 15 and has been dominating the industry ever since.  He is a passionate traveler and avid blogger. Ferdinand loves to blog about tech, travel, and growth. You can check his blog out at blog.ferdinandgoetzen.com Key Takeaways:  Growth Marketing requires marketers to work ful