Lift Speaks

Welcome to our 8 th Episode of LIFT Speaks with Bruce MacMillan, Reboot Architect of Visit DFW. Bruce is intentional about living in the present, connecting in the moment, and making a difference in life and business. I started my business because . . . I love the DFW area. No one marketing enterprise was really sharing the story of the whole DFW experience, only its traditional parts. We bring it all together in one place...as told by people that live it and love it every day. The thing I enjoy most about my business is . . . I get to enjoy a front row seat with a group of people as passionate as I am about Dallas Fort Worth watching it all unfold. The biggest surprise for me as a business owner is . . . How much the pace of business change lags behind the pace of technological and social change. One question people should ask me is . . . How does one best engage potential visitors to DFW? One thing I wish I knew when I was younger is . . . Failure is inevitable along the road to being remarkable.