Secret Sauce - The Restaurant Marketing Podcast

6 - Marketing is all about discounting.  A lot of Restaurants already discount, especially if you are doing lunch or breakfast meals.  We look at dynamic yield pricing for Restaurants. 7 - We are killing it on Instagram, (or Twitter or Snapchat) - we don't need any other marketing.  Marketing must, Must, MUST be tied to revenue and too many people think that having 100,000 people following them on Instagram, but you can't meet payroll with Instagram followers or likes.  8 - Our third party provider does all of our marketing.  Restaurants using people like Menulog, Dimmi, OpenTable, Just Eat, GrubHub, think that they are doing marketing on their behalf.  The 3rd parrty providers do marketing on their own behalf, not yours, especially,  9- We can't afford a $1,000 a month marketing budget.  We have restaurants doing 1,000 seats a month.  With Dimmi that is $1,000 a month!  We recommend spending $3 - $10 a day on Facebook marketing.  We are also looking at a results driven marketing campaign as well.  Too many p