Secret Sauce - The Restaurant Marketing Podcast

Oohbah Butler is a journalist who writes for Vice.  He used to be employed to write fake reviews on Tripadvisor, getting paid £10 for each review.  He had concerns about the impact that the fake reviews were having, so he created a crappy website for the Shed at Dulwich, a restaurant that only existed on the High Street of his mind and started getting his friends to write reviews for it. In April 2017 - he set up the Restaurant and it is appointment only.  His menu was based on emotions.  He went from  being ranked 18,000 to the top 1,500 restaurants in a couple of months. The phone starts to ring (he bought a burner phone for the restaurants).  He often didn't answer the phone, so people were thinking that they were very successful.  Nothing gets a queue like a queue!  If he did answer the phone, he said they were booked out for 6 weeks and hang up, August - number 156.  The restaurant is getting job applications. Gets the restaurant to number 30.  There are people looking in the street for where it is. Trip