Secret Sauce - The Restaurant Marketing Podcast

This podcast started with an article in the Sydney Morning Herald that described Menulog as "the business partner he never wanted". We look at Restaurant Brandjacking and websites set up by online aggregators which look like the web Adwords Arbitrage.  We discuss how restaurants can advertise on Google Adwords and get clicks to their platforms, not your website.  We talked about this with Kyle Welter who used to work at Google and understands how big companies use this practice. We discuss how the margins that restaurants are charged by online aggregators and how some restaurants are dealing with the large fees that they are charged.   How does the restaurant circle of life work and how can you avoid being of the restaurants that fails. Domain squatting - We have issues with big companies like Menulog registering domains 'on behalf' of restaurants.  This becomes their property and they will build one of their websites, which don't have your phone number and don't havedirect contact details for your Restaura