Secret Sauce - The Restaurant Marketing Podcast

78 - Restaurant Marketing lessons from Singapore

Informações:

Synopsis

What is the Boost Juice way of marketing?  How can they get PR coverage for an app update?  Another example of how being a little bit out there can get you some great results.   We managed to fly to Singapore in Business Class with @qantas, which was super awesome.  Make sure you are looking into your credit cards and the points you collect!  We got the upgrade with points which was super cool. We talk about the Tourist Traps.  These restaurants rely on tourists, sting them and know that people will never come back.  It was hideously expensive for what it was and we got tricked by the happy hour deals. We found Tokyo $5 Izakaya.  This was a great restaurant.  There was no website, only a hungrygowhere listing.  This was clearly not enough because they are now closed :(.  They had great food, great value and provided a great experience, but it is no good being the best restaurant that no one has ever heard of.  Not having a website meant no Google places entry and less customers. Avocado Espresso smoothie - th