Secret Sauce - The Restaurant Marketing Podcast

We look at what we learnt from Dinner by Heston. Firstly, have a think about the photos that you've got.  I will put some images up in the show notes to give you an idea about the kind of photos that you can take with an entry level camera or a decent mobile phone. Dinner by Heston has a unifying story throughout the menu - cooking food for centuries ago and reinterpreting them in a way that is interesting and compelling for customers. Every dish had a story and they tell the story really well.  There was Savoury Porridge.  This was green and gives everyone something to talk about.  Green Porridge.  For Dinner.  Savoury Porridge.  Lots of interesting components to the dish to get people talking about the Restaurant. I was lucky enough that my wife had booked the Chef's table for us.  A great high value experience that gives you a close up view of the workings of the kitchen.  Our tea came with an hour glass to tell us when the tea was properly steeped.  A small thing that signals the value of the experience t