Secret Sauce - The Restaurant Marketing Podcast

We talk about a Restaurant in Perth who had been struggling for years and years now.  He had a Restaurant that had very poor SEO, was quite hard to find in Google.  He had a purple website with no images and no online bookings.  It seems that the Restaurant wasn't too bad, but the marketing was just awful.  The marketing mistakes that he made over the last 4 years could have easily cost him an extra $200,000.  What could he have done with an extra $200K?  Or should he have closed the restaurant 4 years ago? Either way he would have been better off if he had made a choice 4 years ago to either change something fundamental with the way that the Restaurant was run. We also look at the tragic story of Esquire.  Head Chef, Ryan Squires, had worked at elBulli, French Laundry.  A great chef who has worked his guts out running a great Restaurant and he has closed it and he views it as a waste of time.   The food was immaculate at Esquire, great sommelier, eclectic mix of food and drinks.  I thought the pricing was on