Secret Sauce - The Restaurant Marketing Podcast

91 - How to use Google Analytics for your Restaurant Website II

Informações:

Synopsis

Knowing what is going on with your website is an important ingredient in your Restaurant's Secret Sauce. We look at bounce rates and then we move onto the dark arts of Restaurant Marketing - campaign tagging with the Google Analytics campaign builder.  This is really important because it helps you keep your marketing accountable. Website speed and page load time is a really important part of the SEO for your site.  This is more important for mobiles and most Restaurant customers are on mobile.  Check the speed with the Google PageSpeed Insights page. What are the 2 types of customers who will be using Google and how do you treat each of them? What can you discover from the Behaviour and site content pages?  There is a lot of information that you can find here and some of it is very important. We finish with the Secret to Restaurant SEO.  This is what most SEO companies don't want you to know, we share it with you so that you can come up with a great SEO plan to increase web traffic, increase customers, increa