Secret Sauce - The Restaurant Marketing Podcast

We start out by talking about Adriano Zumbo's Patisserie, which went into administration.  We look at this as an example of how you need to be careful about your Instagram marketing.  It is hard to get people out of Instagram and even harder to create revenue from it, so we look at some ways that you improve the profitability of your Instagram marketing.   Adriano even sold his house, possibly to try and keep the Restaurant business going, so this is a real tragedy.  Was it related to Fancy Nance?  Could the concept have been better tested with a popup? Are you selling Restaurant Gift Certificates? Should you? Does your GC system feed into your CRM? We look at how important it is to identify your high value gift certificate customers.   Gift Certificates can be a great way to improve the cash flow of your Restaurant.   What is the breakage rate of your Restaurant Gift Certificates?  Not every Certificate gets redeemed.  This is added profitability for your Restaurant.  Too high and you could be creating upset