Secret Sauce - The Restaurant Marketing Podcast

Customers first eat with their eyes, so the photos that you use on Facebook, Instagram, and your website are really important when you are trying to convert prospects into customers. Before we get started with Restaurant Photography, we look at a little bit of marketing innovation that is working really well for one of our customers. We look at how you can get the images that you need for your Restaurant marketing. We talk about Professional Photographers and the best way that you can structure a brief for your photographer.  How can you get the best value from your photographer and what tips are there for the kind of photos that you need?   Not everyone has the budget for a professional photographer, so what are the alternatives?  We have some great ideas around how you can get some great photos on the cheap. How can you drive your customers to take photos of your food and of your Restaurant?  User Generated Content from your customers is a great way that you can increase the amount and strength of the word