Secret Sauce - The Restaurant Marketing Podcast

We have created our list of the trends that will be impacting (increasing or decreasing) profitability.  This is based on our conversations with our Restaurant customers across 17 countries along with some Google search trends analysis, plus our reading of the  We talk about the impact of being behind the trends, with the example of the Melbourne Burger Wars.  We discuss the winners, places like 8 bit, Huxtaburger and Easy's.   We start by discussing Google Search Trends and what you can learn from it and more importantly, how you can use it in building your marketing and business plan.  This can help with your specials and your menu board. We talk about wages in Restaurants.  Restaurants are looking at the product that they have, so that they can decrease the skills requirements, looking at roster costs. Openings - there will be a lot more openings this year.  As the pressure increases in the industry, there are more experts looking to take advantage of the opportunities that are coming up in the industry.