Secret Sauce - The Restaurant Marketing Podcast

104 - Moving your customers to the right on the Restaurant Customer Loyalty Graph

Informações:

Synopsis

How did you go with the Restaurant Trends podcasts, looking at the trends that we see as being important in 2019? We look at the Restaurant Customer Loyalty Graph in this podcast and how you can drive customers to the right, increasing the value of your average customer in the process. We are now presenting a new view so that customers can see how customer loyalty is evolving over time to have a time based view of customer loyalty.  This is built into FROLO and FORBS, providing a great way for you to see how your customers are becoming repeat customers. Repeat restaurant customers are really important because it increases the average Long Term Customer Value for your Restaurant. Our demo of the Restaurant Customer Loyalty Graph shows how customers become worth more to your Restaurant as they order or book more often. We discuss how your Long Term Customer value graph can show you the success or lack thereof of turning new customers into repeat customers and why for some Restaurants this isn't a problem, bu