Hack The Entrepreneur: Passive Income |business Ideas | Marketing

455: Turning One Tiny Idea into 120,000 Happy Customers | Tom Kulzer

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Synopsis

To redeem a free $100 LinkedIn ad credit, go to LinkedIn.com/HACK. In today's episode, we talk to the founder of AWeber, the company that invented what we now know as autoresponder emails. Tom Kulzer founded AWeber back in 1998 and has since bootstrapped the company from a side hustle into a team of 100 employees and more than 120,000 users worldwide. In this conversation, we discuss the invention of email autoresponders, poking holes in your beliefs, and never accepting what is presented to you as the best solution to a problem. Much of AWeber's impressive growth can be attributed to their six core values that have become the foundation of everything they do. These core values are: 1. Create remarkable experiences. Anyone can say they're remarkable. But how many companies will, say, knock your socks off with awesome email marketing... and then send you a new pair of socks in the mail? 2. Execute with passion. There's a lot that goes into creating remarkable experiences. Once they commit to a project that ena