Get Social Health With Janet Kennedy

Pharma Social Media with Ritesh Patel

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Synopsis

Today we're talking about Pharma and Social Media with Ritesh Patel, EVP and Chief Digital Officer of Ogilvy CommonHealth Worldwide. During our conversation we discussed handling a PR crisis, being a digital evangelist and getting the C-Suite on board with social media. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction00:55 Meet Ritesh Patel01:55 David Ogilvy & Ogilvy CommonHealth Worldwide04:15 What kind of health are you serving?05:45 Do you have a group that specializes in Crisis Management?06:38 Industry response to bad PR08:58 Hard to "put the brakes on"10:11 Can you BE a digital evangelist in pharma?13:31 Patients need information and Fair balance15:58 COPD Foundation - Is pharma focusing on disease states?19:00 Mayo Clinic - Must educate because so much information is bad21:02 Patient communities23:33 Are you doing more client work in open or closed communities?25:15 Storyvine for telling patient stories25:55 Why would a patient give a pharma testimonial?28:00 How d